If you work in recruitment marketing or talent acquisition, you know that the importance of employer branding in 2021 cannot be understated. Some statistics suggest that 50% of employees will be open to new jobs after the pandemic.
You need trusted content to prove that your culture is more than a cool place to work (although very important), and that your values are more than words on a wall. That content needs to center on employees.
We have researched more than 2,000 employers looking for best practices for promoting a positive, inclusive, and values-driven workplace. …
On November 9th, new rules on human capital from the U.S Securities and Exchange Commission went into effect. Publicly traded companies must begin publicizing human capital information on their upcoming quarterly or annual public financial statement.
According to the executive director for the Center for Talent Reporting, Dave Vance, states in Chief Learning Officer publication, one of the key measurements that companies can publicly disclose is TRUST.
Recommended metrics: Employee engagement score, leadership trust score, diversity by gender, age, disability, race or national origin, leadership diversity, pay equity, human capital ROI, total workforce cost, number of full-time employees, contingent/contract, and…
I spent nearly 20 years in professional services marketing, sales, and business development. Before launching GoodSeeker I was the CMO of one of the top midsize consulting firms in the country. Amazing team.
I always knew success stories from clients about the positive impact of our work held a lot of value for marketing and recruiting too. However, for most organizations asking for testimonials was always a struggle and a dance.
The challenge of motivating professionals to ask for testimonials was an issue I studied. I asked tons of questions to pinpoint what makes gathering testimonials so hard to sustain…
Do you want to grow your career with a company whose culture is focused on helping employees at all levels thrive and succeed?
One sign to look for is whether or not a company and leadership are committed to delivering a positive employee experience. Employees and candidates want to know — do you stand for something AND walk the talk on values?
Employee stories and reviews are trusted by candidates as evidence of being an employer of choice. We’ve looked at both to find employers who are Culture Strong and Story Rich!
Our GoodSeeker Top Story-Rich Employers list is a…
I’m often asked why GoodSeeker exists.
My Eureka moment came when I (as a former CMO) had the opportunity to work with recruiting and HR. I learned a lot about employee sentiment, employee ambassadors, and the impact of anonymous employer review sites. I learned that the perception of your employer brand is formed well ahead of anyone talking to you, and that the people you hope to attract (talent, customers, partners, donors, etc.) trust employees a lot more than marketing and advertising.
To Try what we built: Read 4 steps to launch GoodSeeker for FREE
When I asked one candidate…
Today’s top companies have started to merge brand, customer, and employee experiences together in their Employer Brand. Gone are the days of them functioning separately and resulting in inconsistent company impact and execution. HR and marketing professionals have started to bridge and align Customer Experience with Employee Experience. (We really like this succinct take on Marketing’s new role in Employee Experience from Baltimore-based Substance 151 @substance151, a strategic brand communications firm.)
To help HR and marketing work together to keep consistency in employer brand, GoodSeeker @hellogoodseeker, has compiled these 5 top employee experience conferences that are a must attend for…
The definition of Employee Experience (EX) cited most often includes the total sum of employee interactions across physical space, technology to get work done, well-being, and culture.
A definition that gets to the heart of employee experience is found in a McKinsey & Company Leadership & Organization article titled Employee experience: essential to compete. Authors Naina Dhingra, Jonathan Emmett, and Mahin Samadani states:
We define EX as — companies and their people working together to create personalized, authentic experiences that ignite passion and tap into purpose to strengthen individual, team, and company performance.
Employee experience starts with a candidate’s…
What are we moving towards? When it’s ok to be hateful because apologizing earns you praise. What happens when hate finds its way into work? Will people be happier. More productive. More committed to quality. More focused on the customer. More focused on the team. Will companies perform at their best when hate is acceptable? There is not a CEO on earth who would say that hate makes business better. The more we shrug it off the more likely we are to end up losing the things we value most. Most adults spend the bulk of their adult life working. Which means businesses can play a vital role in bringing back civility and showing people that division is not the path to progress. Businesses can not afford to divide, and we can not afford to tolerate hate — no matter what side of the party lines you fall.